Inspired by everyone’s favourite Wizard of Oz sidekick (and, admittedly, because the name was too good not to use), Howard is here to bring courage, character, and eco-friendly playtime to your pup’s toy collection.
Howard isn’t just a pretty — if slightly nervous — face. He’s thoughtfully designed to be both durable and sustainable, ready for brave adventures big and small. Crafted from 100% natural cotton fibres, compacted using only water and pressure (no plastics or harsh chemicals), and finished with a soft suede outer layer, he offers impressive strength with a gentle feel.
For dogs who love to chew, carry, or put on a bit of a dramatic performance, Howard’s compacted cotton core makes him far more resilient than traditional soft toys — providing longer-lasting play and plenty of tail-wagging fun. As an added bonus, his natural fibres help to support dental health by gently cleaning teeth during play.
And when the adventure winds down, Howard remains a kinder choice for the planet. Fully recyclable and compostable, he’s a greener alternative to plastic or rubber toys — proof that even the most timid lion can make a bold, eco-conscious impact.
Why you’ll love Howard the Coward Lion:
🦁 Inspired by a much-loved classic character
🌿 Made from 100% natural cotton and soft suede
♻️ Plastic-free, recyclable, and compostable
🐾 Durable design for longer-lasting, gentle play
🦷 Natural fibres help support dental health
💚 Sustainable, thoughtfully made, and full of personality
As with all our toys, we recommend supervising your dog during play. If any small parts become loose, please remove them to keep playtime safe.
Eco-Friendly Note
Sustainability sits at the heart of everything we do. These toys are crafted using natural, non-toxic materials. Due to their organic nature, slight colour transfer may occur — especially if Howard becomes damp. We recommend keeping him away from light fabrics when wet. Any markings left behind are simply part of his natural charm. 🌿
Inspired by everyone’s favourite Wizard of Oz sidekick (and, admittedly, because the name was too good not to use), Howard is here to bring courage, character, and eco-friendly playtime to your pup’s toy collection.
Howard isn’t just a pretty — if slightly nervous — face. He’s thoughtfully designed to be both durable and sustainable, ready for brave adventures big and small. Crafted from 100% natural cotton fibres, compacted using only water and pressure (no plastics or harsh chemicals), and finished with a soft suede outer layer, he offers impressive strength with a gentle feel.
For dogs who love to chew, carry, or put on a bit of a dramatic performance, Howard’s compacted cotton core makes him far more resilient than traditional soft toys — providing longer-lasting play and plenty of tail-wagging fun. As an added bonus, his natural fibres help to support dental health by gently cleaning teeth during play.
And when the adventure winds down, Howard remains a kinder choice for the planet. Fully recyclable and compostable, he’s a greener alternative to plastic or rubber toys — proof that even the most timid lion can make a bold, eco-conscious impact.
Why you’ll love Howard the Coward Lion:
🦁 Inspired by a much-loved classic character
🌿 Made from 100% natural cotton and soft suede
♻️ Plastic-free, recyclable, and compostable
🐾 Durable design for longer-lasting, gentle play
🦷 Natural fibres help support dental health
💚 Sustainable, thoughtfully made, and full of personality
As with all our toys, we recommend supervising your dog during play. If any small parts become loose, please remove them to keep playtime safe.
Eco-Friendly Note
Sustainability sits at the heart of everything we do. These toys are crafted using natural, non-toxic materials. Due to their organic nature, slight colour transfer may occur — especially if Howard becomes damp. We recommend keeping him away from light fabrics when wet. Any markings left behind are simply part of his natural charm. 🌿
